
An exhibition branded magnet that lives on your attendee's fridge — so your event stays visible every day, not buried in follow-up emails or social feeds where it goes out of sight and out of mind, and attendees stay engaged with 70–80% view-through rate + 2x registration conversion.
What it is
A magnet featuring the exhibition's brand logo.

What it drives
Every tap triggers an action.

How you measure
Track every click, replay, registration, and interaction.

How people use it
As attendees walk past the fridge, curiosity prompts a quick tap on the screen. Those idle moments in the kitchen—which attendees experience anyway—are now creating value for your event and community.

Morning Coffee (30 seconds)
Browse event highlights, watch presentation clips, check industry updates (Tracking metrics: Engagement, Replays)—Before the coffee cup is even full, morning curiosity turns into an opportunity for re-engagement.

Planning for the Next Quarter
Review past events, view the upcoming agenda, register early (Tracking Metrics: Registrations, Clicks) — Planning moments turn into confirmed returns.

Microwave timer
Explore sponsor offers, member benefits, and chapter updates (Tracking metrics: clicks, conversions) — A moment of boredom turns into a membership renewal or sponsor follow-up.
A presence assetA touchpoint into daily lifeA platform for updated content and follow-up actions
How It Works
Distribute
Distribute FridgeChannel tiles via VIP gift packs, speaker gifts, organizer/buyer gift packs, membership mailings, or post-event follow-up packages. Include simple "tap-to-connect" instructions.
Configure
Turn your event into short updates. Include event highlights, speaker clips, replay links, industry resources, sponsor information, member updates, and registration reminders. Each update ends with a call-to-action (CTA)—register for the next event, renew your membership, explore sponsor offers, or access exclusive content.
Measure
Conduct an evaluation every two weeks: Adjust your content mix, posting schedule, and calls to action based on engagement and feedback data.
FC vs. Standard Post-Event Follow-Up
| Post-Event Continuation | The Calm of Everyday Life | Handled by the organizer | Can be updated over time | Path to Next Action | |
|---|---|---|---|---|---|
| Follow-up after the FC event | |||||
| Email Follow-Up | |||||
| SMS / Push Notifications | |||||
| Event Merchandise | |||||
| Social media posts |