FC Design and manufacture
FC custom-designs the unit's visual exterior in your brand language and manufactures every piece in our factory — delivered to your warehouse, ready to drop into your customer's order.
Turn every delivered order into a physical retention channel.
Email gets buried. SMS gets ignored. FC puts your brand on the fridge door — opened 10+ times a day — helping DTC brands drive repeat purchases, reviews, referrals, and loyalty actions.
Built on a retention moat no digital channel can copy.
FC is not a message channel — it's a rewarded physical presence customers choose to engage with, every day. A magnet on the fridge door can't be blocked, muted, unsubscribed, or algorithmed away.
Ambient Presence > Campaigns
10+Daily Family Impressions
FC turns repeated home routines into an always-on brand surface, keeping visibility alive long after the purchase, campaign, or email send is over.
Direct Connection > Algorithmic Distribution
0Algorithm & Ad-Blockers
No algorithm decides who sees your brand. No ad budget keeps the light on. FC is hardware-owned presence — inside the customer's home, under your full control.
Habit Activation > Passive Exposure
1Tap -> 1 Mission -> Immediate Progress
Every tap earns progress. Every mission unlocks a reward. Daily kitchen routines become a compounding retention loop — with every step measurable.
Retention is moving from digital messaging to ambient physical presence.
Channel
Exposure / customer / year
How it's calculated
Engagement
Trend
Email
~150 sends
3 sends/wk × 52 wksKlaviyo / Omnisend DTC lifecycle benchmarks
~20% open · ~2% CTR
↓ ~30% open in 5 yrs
SMS
~30 sends
2–3 sends/mo × 12 mosPostscript / Attentive DTC benchmarks
~3–5% CTR
opt-out fatigue ↑
FC
~3,600
10 fridge opens/day × 365 daysNielsenIQ — household fridge-open frequencyConservative floor: 2 intentional glances/day × 365 ≈ 730
Unblockable, unmuted
↑ open category
You drop it in the box. We handle the rest.
FC designs, manufactures, and ships branded units to your warehouse — ready to include in any order.
Missions that pull customers back to the brand.
Each 10–30 second play session is designed around your product's natural home routines — recipe missions, usage tips, brand stories, loyalty challenges, and reorder triggers. Every mission is a measurable retention signal that earns the customer a reward and keeps your brand in the daily loop.
01Tap the magnet
02Starting offer
03Play a 10-30s mission
04Earn coins / unlock reward package
05Redeem on next purchase
One Tap Drives the Next Best Step.
Every tap can guide the customer to the expected next step based on lifecycle stage / segment — reorder, subscription, loyalty, referral, education, discovery, review, or a campaign page — with one tap.
Different segments see different starting offers and reward rules (new, repeat, VIP, winback).
1.3xPurchase Frequency ↑
+10ppRepeat Purchase Rate ↑
1.8xRetention Revenue ↑
Connect once, sync instantly, launch in minutes.
Brands can set up FC Dashboard in minutes by connecting Shopify and Klaviyo — syncing coupons, customer segments, personalized offers, and survey data without complex configuration.
Shopify Coupon Sync
Klaviyo Segment SyncSegment-Based Offers
Customer Survey
Your Reward-Loop Metrics Live in One Dashboard.
Track taps, mission completion, reward unlocks, and redemptions — sliced at the segment level, with a built-in holdout for every campaign.
FC powers the Physical Layer of Retention Infrastructure
Routine moments. One lasting presence.
Fridge Channel lives where daily decisions already happen — naturally visible from the first coffee through the final kitchen reset.
