How it works

A physical touchpoint with a digital destination.

  1. 01

    Add it to the shipment.

    Add the NFC-enabled brand magnet during a brand-controlled production or packaging stage, then ship it with the participating product.

  2. 02

    Make the next action one tap away.

    The customer places the magnet on the fridge. A tap opens the remotely managed destination whenever the next purchase moment arrives.

  3. 03

    Route, learn, and improve.

    Send customers to your Amazon Brand Store or another selected experience. Measure engagement and optimize the next journey.

01A branded magnet placed on a refrigerator in a bright kitchen

Turn Every Product into a Lasting Brand Asset

Stay present in the customer's home long after the Amazon order is delivered.

02
tap

Create a Zero-Search Reorder Path

Bring customers back to the brand without paying to win the same search again.

03Amazon analytics dashboard showing measurable magnet funnel traffic

Unlock Attributable, BRB-Supported Traffic

Turn household engagement into measurable Amazon traffic with the potential for better referral economics.

Built to stay useful

Keep learning, adapting, and expanding after the product leaves the warehouse.

Build a Permission-Based Customer Learning Channel

Learn directly from the households already using the product.

Stay Editable After Delivery—and Portable Beyond Amazon

Keep control of the destination even after the physical product is in the customer's home.

Let Every Participating Channel Expand the Brand Network

Let every participating shipment help distribute a brand-controlled and portable reorder entry point.

How ASIN+ creates compounding value

One shipment becomes the start of a smarter next journey.

Ship
Install
Stay visible
Tap
Reorder
Learn
Optimize

Every equipped shipment can add another household entry point. Every successfully completed tap can generate measurable engagement. Every insight can improve the next content experience, product selection, or customer journey.

Make the next purchase happen without search.

FC ASIN+ turns every equipped product sold through Amazon into a persistent, attributable, and remotely editable brand entry point in the customer's home.

Ship an NFC-enabled magnet with your product. Customers can tap it anytime to reach a dedicated page within your Amazon Brand Store.

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